Daily NASCAR

The week of Christmas was a light one for NASCAR news. After taking Milwaukee off the Nationwide schedule for 2010 NASCAR announced Road America would take it’s place. No plans for the Truck Series date have been announced. As Daytona inches closer NASCAR announced changes to the eligibility for the Budweiser Shootout. Drivers are eligible if they were one of the 12 drivers that qualified for the 2009 Chase for the NASCAR Sprint Cup, a past NASCAR Sprint Cup Series champion, a past Budweiser Shootout champion, a past Daytona 500 and Coke Zero 400 champion, or the reigning Raybestos Rookie of the Year. In sad news, RCR pit crew member DJ Richardson died from complications due to the H1N1 Flu Virus. Our condolences go out to his family, friends and teammates. This is the NASCAR week that was December 20 to 26, 2009.

Road project threatens historic racetrack site

After one test session India’s first F1 driver, Karthikeyan, would like to try NASCAR

Road America to replace Milwaukee on 2010 Nationwide schedule

Richardson dies after contracting H1N1

Vintage Insiders

2011 Could Be A Good Year For NASCAR

Drivers On The Hook For Their Own Insurance

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NASCAR’s biggest problem is intensity. Lots of people are still interested. They just aren’t interested as much.

Some years ago I was selling advertising on behalf of a local high-school team. An insurance agent said he didn’t think an ad on a schedule poster would do him any good.

I told him I couldn’t say how much advertising he needed, but I knew he needed enough so that, whenever people in town needed insurance, he was one of the people who came to mind. I told him the customers needed to know his name.

When people want something to do, can they still remember NASCAR’s name?

Lately I’ve had some time away from the race track, which means I’ve had a chance to do what most people always do. I’ve socialized some. I’ve celebrated a holiday. I’ve mingled with old friends I don’t normally get to see.

NASCAR isn’t as important to them. They still have some interest. They still consider themselves fans. It’s just not such a big deal anymore. I was at a Fourth of July barbecue when the Coke Zero 400 started. If it had been five years earlier, the women would have still been around the pool, watching the children, but the men would’ve had the race on a TV somewhere and would’ve been either watching or checking on it regularly.

This time they were playing horseshoes. They didn’t even seem to realize that there was racing going on in Daytona Beach.

I have no idea whether this is as true in Eau Claire, Wis., or Durango, Colo., as it is here, but what I heard about NASCAR around the horseshoe pit was more amusement than passion.

The diehards, I think, still die hard. The people who live for racing still do. But it’s among the general sporting public - those who also love football, baseball and basketball, play golf, go bowling, pitch horseshoes - where interest seems to be subsiding.

Five years ago, NASCAR was fashionable. It was hip. Trendy. Cool.

I think some of those late-arriving fans got their fill and went home. Everything NASCAR did was dedicated to them. NASCAR has been jazzing the action for the cool kids since before the century turned.

What a bunch of ungrateful punks. They couldn’t tell a Ford from a Chevy, so NASCAR made them just alike. They wanted playoffs, so NASCAR gave them the Chase. They wanted more wrecks, so NASCAR gave them double-file restarts.

What NASCAR didn’t realize that nothing can be cool forever. Eventually the cool kids move on.

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NASCAR’s biggest problem is intensity. Lots of people are still interested. They just aren’t interested as much.

Some years ago I was selling advertising on behalf of a local high-school team. An insurance agent said he didn’t think an ad on a schedule poster would do him any good.

I told him I couldn’t say how much advertising he needed, but I knew he needed enough so that, whenever people in town needed insurance, he was one of the people who came to mind. I told him the customers needed to know his name.

When people want something to do, can they still remember NASCAR’s name?

Lately I’ve had some time away from the race track, which means I’ve had a chance to do what most people always do. I’ve socialized some. I’ve celebrated a holiday. I’ve mingled with old friends I don’t normally get to see.

NASCAR isn’t as important to them. They still have some interest. They still consider themselves fans. It’s just not such a big deal anymore. I was at a Fourth of July barbecue when the Coke Zero 400 started. If it had been five years earlier, the women would have still been around the pool, watching the children, but the men would’ve had the race on a TV somewhere and would’ve been either watching or checking on it regularly.

This time they were playing horseshoes. They didn’t even seem to realize that there was racing going on in Daytona Beach.

I have no idea whether this is as true in Eau Claire, Wis., or Durango, Colo., as it is here, but what I heard about NASCAR around the horseshoe pit was more amusement than passion.

The diehards, I think, still die hard. The people who live for racing still do. But it’s among the general sporting public - those who also love football, baseball and basketball, play golf, go bowling, pitch horseshoes - where interest seems to be subsiding.

Five years ago, NASCAR was fashionable. It was hip. Trendy. Cool.

I think some of those late-arriving fans got their fill and went home. Everything NASCAR did was dedicated to them. NASCAR has been jazzing the action for the cool kids since before the century turned.

What a bunch of ungrateful punks. They couldn’t tell a Ford from a Chevy, so NASCAR made them just alike. They wanted playoffs, so NASCAR gave them the Chase. They wanted more wrecks, so NASCAR gave them double-file restarts.

What NASCAR didn’t realize that nothing can be cool forever. Eventually the cool kids move on.

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TNT says its coverage of Saturday night’s Coke Zero 400 NASCAR Sprint Cup race at Daytona International Speedway earned a 3.1 household rating from Nielsen Media Research.

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Tony Stewart says that he spoke with Kyle Busch Tuesday to make sure that the Joe Gibbs Racing driver was doing well following Saturday’s final-lap crash during the NASCAR Sprint Cup Coke Zero 400 at Daytona International Speedway.

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